a surreal combination of playful barbie world and thriller b-movies. love the pastel color scheme and retro effects, very trippy yet on point that it lives up the reggae vibe the girls are serving this time around.
2. ladies code - the rain
a chic cinematic masterpiece! you can tell a lot of efforts are made to craft the video judging from the amount of details provided. i really adore the dreamy future pop direction ladies code are taking with their genre lately and this mv is a perfect personification of it.
3. seventeen - check in
an mv that literally follows what the song title is trying to convey. watching it feels like following someone's escape travel on instagram with a fantastic vsco skill. the shots are taken very carefully and it brilliantly explores unusual spots that establish unique and remarkable scenery.
4. blackpink - whistle
VM is one of my favorite multimedia production houses and they really serve some of the best mvs this year, including blackpink's whistle. just like their other signature works, this mv incorporates unique elements with filtered colors that makes it feel modern, youthful, and sophisticated.
5. nct u - 7th Sense
not only the song made it to my #1 kpop song this year, but the mv also sits nicely on my favorite list, once again thanks to VM. the mv focuses on a nebulous atmosphere that can be seen through a range of visual effects, including silhouettes and deep tones that perfectly match the song's intense vibe.
6. heize & dean - and july
toxic relationship has never been this hilarious. heize and dean showed off their charm as a couple that attempted to express their thinly veiled annoyance through intricate tricks such as sticking super glue on a shoe, locking a toilet, and.. spitting on coffees. yikes.
7. red velvet - russian roulette
russian roulette is cute as much as it is disturbing. you will find yourself getting blown away by the splash of vibrant colors mixed with comical aesthetic only to realize later that each of red velvet members are actually trying to kill each other. speaking about dangerously adorable!
8. jonghyun - she is
who would have thought that dimmed brightness and vibrant colors would create such a decent visual trip? jonghyun takes this contrast to a new level, making this mv an unforgettable compliment to the stylish song itself.
9. san e feat. raina - sugar & me
sweeter than sugar, this mv melts in your mouth like a maple syrup on a hot pancake, chocolate glaze on a cake, or fondue on a strawberry. and chances are, you might as well find the said desserts on the clip itself!
10. bts - blood, sweat & tears
a lavish take that pleases the eyes with artistic allusions and philosophical symbolisms. bts and lumpens are made for each other and i hope they will continue to explore more visual concepts for many years to come.
